Friday, January 22, 2021

Usain Bolt launches electric scooter business in Europe

Usain Bolt’s career as a sprinter has taken him to all corners of the globe and to some of the busiest cities on the planet.”I’ve been to New York, London, Paris and one thing I’ve noticed is that we all complain about traffic!” Bolt tells.

To combat this problem, the eight-time Olympic champion — world record holder in the 100m and 200m — has come up with a practical and environmentally friendly solution: An electric scooter.Bolt Mobility launched in the US last year and has now come to Europe, this week launching in Paris, France.

Usain Bolt launches electric scooter business in Europe 1However, several European cities have banned scooters on safety grounds and Paris is soon to introduce a sidewalk ban of its own in September.But Bolt, co-founder and brand ambassador for the company, and Sarah Haynes, co-CEO of Bolt Mobility, remain confident the product can be a success.

Lime, Bird, Skip, Spin are just some of the rival scooter names in an already crowded market. Bolt argues that his scooter is different, allowing for bag, shopping and mobile phone storage, all while reaching top speeds of up to 15 miles per hour.

Yellow e-scooters

“The color choice was based on what your eye is going to see faster,” explains Haynes. “Yellow is the fastest color that your brain sees and so we can prevent a lot of the potential accidents and traffic situations.”

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Nelson is a writer for LooksDangerous and currently rides a Boosted Mini X, Exway X1 Pro and Segway ES2. Co-founder of dutch lobbygroup LegaalRijden, which focusses on legalizing ESK8 in the Netherlands.
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