Today Exway released a statement about a comparison video made by Evolve Skateboards. Evolve compared their GTR against a pre-production Exway Flex on their Youtube channel. Attempting to make the general audience believe Evolve is a premium brand at the cost of Exway. But would a true premium brand really go that far?
Fear of chinese brands
We have all seen the market shift these past few months. American and European brands are struggling to survive, as Chinese brands like Exway gain momentum. Evolve thought it would be a good marketing idea to try and shit on Exway as much as possible in 12 minutes. Claiming build quality, materials and customer service are below standards, and generally trying to make the viewer feel bad and unsafe on competitor brands.
Comparing a pre-production demo sample
What makes the attempt more tragic is the fact that Evolve compared a retail version of their GTR to an unreleased pre-production sample of the Exway Flex. A model with a beta firmware, unfinished hardware and lower performance. But how can Evolve get their hands on pre-production units from competitors? Exway explains their beta board was leaked by Jay Boston. Jay received the board late Februari and as it seems, breached his agreement and shipped the pre-production model off to competitor Evolve for unknown reasons.
We have reached out to both Jay Boston and Evolve for comment, and will update this article accordingly.
Full statement by Exway
Exway states that they were not informed about anything. And explain the video to be full of inaccurate and misleading information. They end their statement explaining their vision and position in the electric skateboard market, and they hope for a more positive and mature relation with Evolve in the future.
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