Friday, October 23, 2020

Exway bites back at misleading marketing attempt of Evolve Skateboards

Today Exway released a statement about a comparison video made by Evolve Skateboards. Evolve compared their GTR against a pre-production Exway Flex on their Youtube channel. Attempting to make the general audience believe Evolve is a premium brand at the cost of Exway. But would a true premium brand really go that far?

Fear of chinese brands

We have all seen the market shift these past few months. American and European brands are struggling to survive, as Chinese brands like Exway gain momentum. Evolve thought it would be a good marketing idea to try and shit on Exway as much as possible in 12 minutes. Claiming build quality, materials and customer service are below standards, and generally trying to make the viewer feel bad and unsafe on competitor brands.

Comparing a pre-production demo sample

What makes the attempt more tragic is the fact that Evolve compared a retail version of their GTR to an unreleased pre-production sample of the Exway Flex. A model with a beta firmware, unfinished hardware and lower performance. But how can Evolve get their hands on pre-production units from competitors? Exway explains their beta board was leaked by Jay Boston. Jay received the board late Februari and as it seems, breached his agreement and shipped the pre-production model off to competitor Evolve for unknown reasons.

We have reached out to both Jay Boston and Evolve for comment, and will update this article accordingly.

Full statement by Exway

Exway states that they were not informed about anything. And explain the video to be full of inaccurate and misleading information. They end their statement explaining their vision and position in the electric skateboard market, and they hope for a more positive and mature relation with Evolve in the future.

Exway bites back at misleading marketing attempt of Evolve Skateboards 1
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Nelson
Nelson
Nelson is a writer for LooksDangerous and currently rides a Boosted Mini X, Exway X1 Pro and Segway ES2. Co-founder of dutch lobbygroup LegaalRijden, which focusses on legalizing ESK8 in the Netherlands.

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Exway bites back at misleading marketing attempt of Evolve Skateboards 3
Jimz
7 months ago

I’m too nervous to buy anything directly from China for fear of customer service issues. Don’t want to wait 3 months for a replacement part!

Exway bites back at misleading marketing attempt of Evolve Skateboards 3
Joe Tavarez
7 months ago
Reply to  Jimz

Had the same fears, so Purchaded a backfire eBoard from Amazon and got a 3 year warranty from armazon.

Exway bites back at misleading marketing attempt of Evolve Skateboards 5
Jonah
7 months ago
Reply to  Jimz

Find a Chinese manufacturer with a local distributor – best of both scenarios, you’re paying less but not left up the proverbial creek if something does fail.

Exway bites back at misleading marketing attempt of Evolve Skateboards 6
Didine
6 months ago
Reply to  Jimz

Play It safe bro,buy one for the ride and one for spare parts.Never back in for a “order” delay ๐Ÿ˜‰๐Ÿ‘

Exway bites back at misleading marketing attempt of Evolve Skateboards 7
anonymouse
2 months ago
Reply to  Jimz

you could also just learn how to diy and that way you can fix it yourself instead of complaing to the company trust me they are hella fun to wrench on.

Exway bites back at misleading marketing attempt of Evolve Skateboards 8
Lukeifer Hele
6 months ago

I’m a rider up in the wild north of Alberta Canada yo. And ive been busy building a new board that ive been annihilating around my city all winter. its sick AF (so sick people call me 19.).. no but for real how do I go about getting my winter Ice sk8board put on shelves so others can experience the awesomeness ive created. I’m planning on a pattent but i want to sell my board to a big company or something. soon as people ride my board they wiil love it.give my youtube channel a check Lukeifer’s winter street and… Read more ยป

Exway bites back at misleading marketing attempt of Evolve Skateboards 9
Dave
7 months ago

Regardless of who done what wrong, Matty from Evolve is 100% right with what he states, you get what you pay for, if you want something cheap from china, don’t expect it to keep up with a premium board like evolve… And good luck with customer service!!

Exway bites back at misleading marketing attempt of Evolve Skateboards 10
Jan
7 months ago
Reply to  Dave

Well, I got my Meepo V2 from China. There was an issue with the ESC case cracking, so I contacted them. Got a new one and they informed me that they were changing the material to aluminum. Hasn’t had problems with it. The specs leave Boosted and others in the dust. Keep paying premium prices buddy๐Ÿ˜„

Exway bites back at misleading marketing attempt of Evolve Skateboards 11
Jack
4 months ago
Reply to  Dave

A premium Made in China board with inferior specs to cheaper boards? ๐Ÿ˜‚
I’m in Australia and won’t buy an Exway because of the stories I have heard but even more so because of Matty’s arrogance. It has probably cost the company more than the salary he draws….
Just waiting to see what Exway’s Atlas is like ๐Ÿ˜

Exway bites back at misleading marketing attempt of Evolve Skateboards 12
Eric Long
1 month ago
Reply to  Jack

I bought the Exway Flex Riot and its the best thing I have ever purchased.

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