Domino’s Pizza introduces Domino’s Safe Sound for their – previously soundless – electric scooters.
Safe Sound is an alternative engine sound that alerts road users and at the same time communicates a voice message. A voice tells in the rhythm of a moped engine that ‘Dododododomino’s’ is coming and that the pizzas are ‘mmmmmmmmmmm delicioussss’ in Dutch.
This is Domino’s responds to the fact that the absence of engine noise from electric vehicles is a problem for road safety. ‘On one hand, electric vehicles fit completely within the corporate social responsibility plan. On the other hand, social responsibility does not stop with lower CO2 emissions. Road safety is just as important ‘, the company reports. ‘An electric scooter with sound proved to be the best solution. Domino’s consciously chose to bring the sound with humor. Pizzas are fun and therefore a cheerful warning has been chosen. The sound is intended to be used on all electric Domino’s scooters. ”
See and hear the Domino’s Safe Sound scooter:
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